Donor Acquisition: 2023 Landscape presented by Cherian Koshy, Founder of Nonprofit Operating System, and AFP-Global Board Member

There are so many reasons why donors give and what might motivate new donors to give. Often, we look at what motivated another group of donors or what has motivated our donors in the past, or simply guess about what might work. Understanding donor psychology makes the difference between giving and waiting and a repeatable structure to ask, thank, and report to your donors that deepen their engagement with your organization.

In our January session, Cherian Koshy shares the expertise from more than two decades immersed in helping organizations scale their revenue growth as well as significant work in behavioral economics with Dan Ariely's Irrational Labs and Harvard University.

Participants will be able to:
* Differentiate rational choice theory and behavioral science approaches to understanding donor psychology and reasons for giving.
* Explain how heuristics can lead to biases in donor behavior.
* Critically evaluate giving strategies through the lens of behavioral science to improve the predictive power of appeals.
* Develop a contextual framework for testing, describing, and evaluating donor activities and choices.

*CFRE credits - 1.25